Founding President
Alan Fustec
He is also President of the LUCIE Agency, which issues the LUCIE 26000 labels, the first French Corporate Social Responsibility label aligned with ISO 26000, TOUMAÏ, EnVol and Numérique Responsable.
A recognised expert on intangible capital, Alan teaches his knowledge at HEC within the Master’s degree in Sustainable Development.
Current functions
- Chairman and Founder of Goodwill-management
- President of the LUCIE Agency
- Former member of the Economic, Social and Environmental Council (EESC)
Skilled in
- Engineer – Agronomist
- Doctor of Biology
- Doctor of Finance (2018)
Achievements
He then joined AEDIAN (formerly Sys-com) where he became Chief Executive Officer in 1994 and Chairman of the Management Board in 1998. Alan is a visionary and convinced of the link between sustainable development and economic performance. As a manager, he therefore implemented a sustainable development approach in 1993 while achieving remarkable results in terms of economic performance.
He was nominated for the prize for the best IPO (second market) in 2000 and three times for the Entrepreneur of the Year Award by Ernst & Young and l’Entreprise magazine between 1999 and 2001, after multiplying Sys-com’s turnover by 3.4 between 1998 and 2002.
Alan decided to leave Sys-com at the end of 2002 to create Goodwill-management, a consulting firm that uses the concept of intangible capital to demonstrate the link between sustainable development and economic performance. Since 2003, Goodwill-management has been pursuing its mission: to support companies in creating wealth differently and to help them measure this value differently. It has carried out studies of the same nature as the one requested by Coallia for ERDF, Gdf-Suez, Axa, l’Oréal, Vinci, Orange, SNCF, ONCF…
Books and publications
Discover the themes of intangible capital, management and neuroscience.
Managing Generation Y with Neuroscience
Alan Fustec – Dominique Sappey-Marinier
How to develop their interpersonal skills through appropriate training?
How can they improve their supervision to strengthen their attachment to the company?
To answer these questions, this book offers an in-depth reading of the behaviour of the younger generation and a methodology to better integrate them into the company.
Edition: Organisation Editions
Valoriser le capital immatériel des entreprises
Alan Fustec – Bernard Marois
In 25 years, the wealth of companies has grown considerably. Intangible value now represents 2/3 of the value of companies, while the balance sheet only reflects 1/3. We therefore need new measuring instruments.
This book presents a method for valuing intangible assets and proposes:
An effective method for assessing the true value of a company
A proven model used by many companies
A reflection on the intangible economy and its challenges
Edition: Organisation Editions
The neural enterprise
Alan Fustec – Jacques Fradin
An original model that combines in a powerful way a current vision of neuroscience, human resources, business relations and finance.
Both a true journey to the heart of the brain and a practical treatise on management.
This book was born from the meeting of two men, Jacques Fradin and Alan Fustec, one a scientist, the other an entrepreneur – who, by different paths, reached the same conclusions.
Edition: Organisation Editions
Is your IT profitable?
Alan Fustec – Bruno Ghenassia
Advice on how to increase IT profitability for executives, IT managers and operational managers.
A book that does not require specialized technical skills, written by practitioners who immediately translate theoretical approaches into proven operational solutions!
Edition: Organisation Editions
Tableau de bord : pour diriger dans un contexte incertain
Gérard Balantzian, Collectif
An innovative approach to developing its own dashboards: the Roadmap, integrating uncertainty, governance, people and change management.
Numerous illustrations, examples and testimonies from managers from the public and private sectors.
Practical recommendations for successful transformations (management control, governance, organization, etc.).
Edition: Organisation Editions
Evaluation of intellectual capital by rating indices, profitability and financial performance of companies
Alan Fustec
Mergers and acquisitions in the insurance sector: reducing information asymmetry
Alan Fustec – Tanguy Faroult
This article discusses the importance of measuring intangible capital during external growth transactions, with a particular focus on its informational dimension in the insurance sector.
